Tesla is making a bold move in the electric sedan market this quarter by offering a near-zero 0.99% APR financing rate for the Model 3 in the United States. This aggressive promotion is aimed at dominating the market and boosting sales of higher-end inventory.
Effective February 15, 2026, the new 0.99% rate is available for loan terms up to 72 months. However, this offer is only available to “well-qualified” buyers who choose the more expensive trims: the Model 3 Premium RWD, the Model 3 Premium AWD, and the Model 3 Performance.
One notable detail of this promotion is the exclusion of the entry-level Model 3 Standard, which carries a significantly higher interest rate of 5.29% APR. This creates a pricing paradox where the monthly payment for a Premium trim model can actually be lower than that of a Standard model due to the lower interest rate.
Securing a 0.99% rate over 72 months can result in substantial interest savings on a loan, especially on higher loan amounts. This move by Tesla mirrors a successful campaign for the Model Y and aims to boost delivery numbers in the first quarter of 2026.
To take advantage of this promotion, buyers must place a new order on or after February 15 and provide a down payment covering applicable taxes and fees. Eligible trims include the Premium RWD, Premium AWD, and Performance models, while the Standard model, used vehicles, and enterprise/fleet sales are excluded.
This limited-time promotion is designed to stimulate demand in the U.S. market before the end of the quarter. The expiry date for this deal has not been announced by Tesla yet. It’s important to note that this 0.99% rate is currently only available in the U.S. and not in Canada.
Overall, Tesla’s move to offer a near-zero financing rate for the Model 3 demonstrates its commitment to dominating the electric sedan market and driving sales of its higher-end inventory. This promotion provides an attractive opportunity for qualified buyers to save on interest and upgrade to a premium trim model at a lower monthly cost.