SpaceX Makes Starlink Mainstream with Super Bowl Ad
SpaceX is taking Starlink mainstream in a big way. For the first time ever, an Elon Musk-led company has aired a Super Bowl commercial, with SpaceX using one of the world’s biggest advertising stages to pitch Starlink as fast, affordable internet that works just about anywhere on Earth.
The new ad leans heavily into Starlink’s core promise: “Fast, affordable internet. Available all around the world!” The message is simple, direct, and very on-brand for a service that’s rapidly evolved from a niche satellite solution into a global broadband contender. Starlink also highlights how easy it is to sign up, noting that customers can order service in under two minutes by visiting Starlink.com — or, for U.S. customers, by calling 1-888-GO-STARLINK to get matched with the right plan.
That ease of ordering isn’t accidental. As outlined on Starlink’s official channels, the company has recently rolled out a new, Grok AI-powered customer experience that dramatically speeds up the ordering process. It’s a key selling point in the Super Bowl spot, reinforcing that getting connected no longer requires navigating confusing forms or long wait times.
The timing of the ad makes sense. SpaceX has been aggressively accelerating Starlink adoption, doubling its global user base to 9.2 million subscribers in 2025 alone, while expanding into 35 new markets worldwide. Brazil, in particular, has emerged as a major growth engine, with Starlink recently celebrating one million users in the country. Beyond home internet, Starlink is also gaining traction in aviation connectivity and its emerging Direct to Cell service, broadening its footprint well beyond traditional broadband.
Starlink’s “fast, affordable” pitch is also increasingly grounded in reality. In several regions — including parts of the U.S. — SpaceX has been running aggressive promotions offering free hardware, no-cost installation for Residential plans, discounted monthly fees, and even free Starlink Mini dishes for select subscribers. Those incentives, combined with improving performance and expanding coverage, help explain why SpaceX is now confident enough to spend Super Bowl money to promote the service.
For a company that has largely relied on word of mouth and organic buzz, Starlink’s Super Bowl debut marks a turning point — and a clear signal that SpaceX wants its satellite internet to be a household name.